The KFWE/KFWV 2021 results are in – the glass is half-empty, sadly.
Last year’s KFWE NYC/L.A. result post never made it to the blog. To be honest, I was too overwhelmed with the madness and I barely got the Passover post up, as you can read, I even put in a disclaimer, in case people thought it was crass. Still, people replied that it was appreciated and I appreciated those comments. On a total aside, as I stated elsewhere, L.A. was the clear winner in 2020. NYC was a zoo, for both trade and public tastings. L.A., as usual, was a true joy, I know some have issues with the venue, but for me, the Cali weather, cigar bar, great wines, and classic old-Hollywood vibe, give me a break – hands-down winner!
So, after a full year+ under the pandemic cloud, we were all dreaming of another KFWE and sadly, that was never going to happen, as was obvious. The way I see it, for me and my family here in California, we will not get vaccinated until July, at the earliest. Life for us will not be “going back to normal” for a long time!
So, with the pandemic still clearly hanging over our heads, Royal Wine decided to go the virtual route and to ship certain wines, from their large portfolio, in small bottles. I discussed this in my KFWV post.
Much like I stated in my year/decade in review, I will go with the result of glass-half-empty. I will jump right to my thoughts on the event, both the pros and the cons.
- The poor and frozen weather that KFWE has skirted past in previous years came to haunt this year’s iteration, sadly. Packages were frozen, broken, lost in the chaos of one of the worst weather storms in a long time. More were delayed or never delivered. Some were delivered on the day of KFWV and some were after. In the end, the weather was an issue and this was not something Royal could have worked around. Sometimes you get lucky sometimes you do not.
- The lack of variety in the wines was an issue. Remember the idea was to “replicate”, to some extent, KFWE. The inability to get a choice of wine sets was a miss, from a marketing perspective, with the MOST glaring issue (#5) this would still have not helped. I understand that this was already a crazy undertaking, of logistics and overhead, and trying to do multiple lists would have been insane. I get that, but if this needs to evolve, it will be needed.
- The price for the “event” did not include food, recipes are nice, but you had to pay for the food as well. Maybe having some food delivered in NYC or Florida would have been a better option.
- The labels on the bottles were wrong, vintage-wise. This is an issue as anyone tasting the 2017 Capcanes Peraj Ha’abib (Mevushal) thinking it was the 2018 non-Mevushal will seriously not buy the 2018 vintage!! This ties into the next and main issue, which is all about very serious unintended consequences, IMHO.
- Yes, I know this is burying the lede, as this is the main issue, the wines were a disaster. The wines were no representation, at all, of the wine in the original bottle. The transfer mechanism failed Royal. The wines devolved in the little bottles as the wine was already subjected to oxygen during the bottling. It did not matter that they filled the wine in the little bottles to the top, it did not fix the issue caused a few days earlier. The damage had already been done and now the wine was devolving over days! The answer may not be simple, but it is the ONLY way to make this work, and that is to transfer these wines under a vacuum. Anything less will get you what you had this past week.
Please do not say, oh why is it different than when they open the wine at KFWE and pour – it is also not like the original bottle at home? Give me a break! These wines traveled for DAYS in this state – it does not get better once oxygen has been introduced – IT ONLY gets worse.
The outcome was a multi-fold problem:
- The wines had NO RELATIONSHIP to what I tasted from the original bottles, all of them! I had tasted all of these wines, other than the Stags Leap Cabernet Sauvignon, over a few months. This is sad, as remember these wines are being sent as an example of what Royal and the wineries have to offer – what I tasted had no relationship to what I had tasted in the past for these very same wines.
- Worse, was that they did not taste good at all. The only wine, “I enjoyed” tasting was Guiraud Sauternes, as that is much harder to kill. The overall process truly ruined the wines and made them not very good, enjoyable, or interesting to buy!
- That last part is very important! The main reason to have put on this event/show was to help sell wine! Sadly, this event caused many to not buy the very wines they were sent. If you asked me would I buy the 2017 Giscours, after tasting the small wine format representation that was sent to me? The answer would be NEVER. Not only did I feel that way, but others told me they had buyers come into their store and say I tasted that in the KFWV and I do not want to buy it! Unintended consequences, for sure, but very serious ones!
- IMHO, this may have been good marketing, but the implementation of the wine bottles has already turned people off from buying THOSE VERY WINES, which is the OPPOSITE of what the KFWE is all about!
- Another side-issue, but very much akin, is that I had at least three corked wines. YES! Remember how much I rail about cork every year in my year/decade in review! Well, it is real and I scream about it for a reason! Now throw in thousands of bottles and the basic math will tell you that there will be lots of corked wine! Lots! So, no one checked the wines as they were being transferred. I get it, that would be a lot of work, again, this is an issue that needs to be fixed.
Now throw in a vacuum environment and you have a real tough job! The answer is an automated system that dispenses the wine from the vacuum, allowing a person to check the wine, and then continue the transfer or reject it. If you have enough spouts and enough people to check, this can be handled within reason. Otherwise, you are bound to have lots of unhappy customers.
- This issue was a BIG one and was why I went with the glass-half-empty score. You cannot charge people and then send them less than what they expect – you just cannot! Sadly, this issue was the undoing of the KFWV, IMHO.
- The wines came in boxes that had numbers – but those numbers meant nothing. Not sure what they added.
- After the event had started, I heard emails were sent out, to some people, as I never got them. Those emails seemed to explain or say what wines were in what boxes and what numbers, but I never got this email, and nor did many others.
- The box that the wines were delivered in had no padding and most of my boxes were almost open. Overall, the idea was nice, almost design-forward, in nature, but not safe, which when it comes to wine is what matters.
- The recipes that were printed had typos and mistakes – again – just a bit too last minute – things that they can tighten up for future events
- The effort was herculean – I get that
- The logistics were crazy – I get that also. However, those logistics were part of the cause of the main detraction to the entire event, which again is an issue that needs to be fixed.
- The effort was impressive, and the overall show was quite nice and fun, especially if you are virtually hanging out with a bunch of crazy friends.
- The overall look and appeal were a solid marketing effort.
- But this was worse than even last year’s NYC Trade tasting where I was punched in the face by elbows a few times – I hope you understand how much this was a good try but sadly, not even a base hit.
- There is a LOT that can be fixed and changed to make these a real future of tasting – but the MAIN ISSUE must be dealt with FIRST – the wine HAS to be managed in a vacuum and MUST taste the same as the original wine or it is a failure, there is no way around this.
- The winemaker videos did show passion but as the chef videos – they were out of place and disjointed. Non-Jewish winemakers saying enjoy the wine with shellfish, kosher chefs saying they have no idea what they are pouring but this recipe goes well with wine/beer/spirits! Again, nice idea, just poor overall oversight/approach/execution.
- I would say, that I buried the lede again, and the best part of the entire event, was the production work! Gabriel Geller, my good friend, I hope still, after forgetting this part of the event, Jay Buchsbaum, and Erik Segelbaum (a top up and coming Sommelier, who happens to be Jewish and loves wine, of course). The three of them traded off here and there and the tasting videos were fluid, entertaining, and very informative! The best part is that they and the chefs can be seen at your leisure on the KFWE website! The wealth of information shared was truly impressive and I am sorry for leaving this part out in my original post, apologies!
In closing, I wanted to go glass half-full and if this was just about having fun and NOT about wine AT ALL, then yes, I would have scored it as such. However, in the end, people wanted wine and these wines were a mess, once you throw that in, the party/fun was not a success, sadly.
Posted on March 3, 2021, in Israeli Wine, Wine, Wine Industry, Wine Tasting and tagged IFWF, KFWE, Virtual. Bookmark the permalink. 6 Comments.
While I cannot honestly disagree with any of the points you made, I’m a little surprised that you made no mention at all of the tastings/educational presentations given by my co-hosts Jay Buchsbaum and Erik Segelbaum, and myself.
That is a fair point GG! I should have pointed that out in the Pros and I should point out as well that it can be seen now in a stream. Thanks
I have updated the miss in the Pros – my apologies and indeed the video content and knowledge of the three of you was both entertaining, informative, and really well done
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