This is the ninth article I am writing on wineries from the Judean Hills wine region of Israel. This particular winery is located just outside the city of Gush Etzion in the Judea region. The winery was a not even a figment of their imagination when Shraga and Tamar Rosenberg moved to Efrat, which is located in Gush Etzion, in the heart of Judea, just south of Jerusalem in 1986. However, the blackberry bush in their backyard looked interesting and their neighbors told them that it could be used to make fermented juice. So with the simple act of fermented blackberry juice (sorry I cannot bring myself to call that wine) was born the desire to, in time, create a world-class winery in the Judean Hills! He was not so different than another pioneer in the Israeli wine world, Eli ben Zaken of Castel Winery, who also left his job to create a world-class winery. Though Gush Etzion has not yet reached the level of Castel in terms of overall wine quality, it is steadily making its way up the hill.
Most would not associate wine and blackberry juice, but for Rosenberg it was a great gateway beverage to acquire the yearning for something a bit more real. With time, Rosenberg realized that wine was his real future and he started tinkering with it in his basement – a classic garagiste! During that time his ultimate dream was growing, of building a winery that would prove the words of the Patriarch Jacob, who prophesied to his son Yehuda some 3000 years ago: “Binding unto the vine, his foal, and unto the choice vine, the colt of his ass; he will launder his garments in wine and his robe in the blood of grapes. His eyes shall sparkle with wine, and his teeth white with milk” (Bereishit 49:11-12). Commenting on these verses, Rashi states, “[Yaakov] prophesied regarding the land of Yehudah, that it would produce wine like a fountain.”
As his tinkering continued friends told him how much they loved his wines and one thing led to another – with Rosenberg officially leaving his managerial position at senior citizen’s home to become a farmer and winemaker! In 1995, with the decision already made, he started to look around for enough grapes to make his dream a reality. To do this he reached out to growers in the area and he quickly found out that if he wanted to make this happen, he would need to plant his own vineyard and augment it in the time being with what he could find in the area. With total control on his vineyard, Rosenberg could manage the vines to make the kind of wine that he sees as world-class, rather than the yield and size that the growers wanted.
As the winery started to grow so did their output. In 1998 the Rosenbergs released their first vintage from their newly minted winery, in the basement of their house in Efrat. They initial vintage consisted of 7000 bottles, which is quite large if you are doing all the work in your basement! The varietals for the first year were all from the Noble grapes; Chardonnay, Cabernet, Merlot, and Sauvignon Blanc. Since then both the varietals and bottles have increased. By 2009 mass planted had expanded the winery’s vineyards to about 120 acres. Among the varieties planted include; Chardonnay, Organic Chardonnay, Sauvignon Blanc, White Riesling, Shiraz, Merlot, Organic Merlot, Cabernet Sauvignon, Cabernet Franc, Petit Verdot and Gewurztraminer and Viognier.