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The 2021 Kosher rose season is open and once again I am underwhelmed – scene 1

It is not yet summer and here in NorCal it feels like more like a wet winter, this year has started cold and has stayed cold throughout the country, other than in Arizona and Florida, AKA, baseball Spring Training! Normally, I would have been in Israel by now, one way or the other, and I would have also visited France, sadly, with the times we live in now, neither of those wonderful ideas is possible. Sad and strange days we live in. Also, this is scene 1, more roses are coming in, but we have seen a large number already, and yes, like last year, they are underwhelming, at BEST!

While rose wine in the non-kosher market is exploding – especially Rose wine from Provence; a wine region of France, kosher roses have ebbed and flowed. Last year, the kosher market for roses slowed down a bit. This year it has returned to absolute insanity and sadly they are all expensive and boring, again, at best.

QPR and Price

I have been having more discussions around my QPR (Quality to Price) score with a few people and their contention, which is fair, in that they see wine at a certain price, and they are not going to go above that. So, instead of having a true methodology behind their ideas, they go with what can only be described as a gut feeling. The approaches are either a wine punches above its weight class so it deserves a good QPR score. Or, this other wine has a good score and is less than 40 dollars so that makes it a good QPR wine.

While I appreciate those ideals, they do not work for everyone and they do NOT work for all wine categories. It does NOT work for roses. Look, rose prices are 100% ABSURD – PERIOD! The median rose price has stayed the same from last year, so far though many expensive roses are not here yet! So far, it is around 22 bucks – that is NUTS! Worse, is that the prices are for online places like kosherwine.com or onlinekosherwine.com, with free or good shipping options and great pricing, definitely not retail pricing.

As you will see in the scores below, QPR is all over the place and there will be good QPR scores for wines I would not buy while there are POOR to BAD QPR scores for wines I would think about drinking, but not buying, based upon the scores, but in reality, I would never buy another bottle because the pricing is ABSURDLY high.

Also, remember that the QPR methodology is based upon the 4 quintiles! Meaning, that there is a Median, but there are also quintiles above and below that median. So a wine that is at the top price point is by definition in the upper quintile. The same goes for scores. Each step above and below the median is a point in the system. So a wine that is in the most expensive quintile but is also the best wine of the group gets an EVEN. Remember folks math wins!

Still, some of the wines have a QPR of great and I would not buy them, why? Well, again, QPR is based NOT on quality primarily, it is based upon price. The quality is secondary to the price. For example, if a rose gets a score of 87 points, even though that is not a wine I would drink, if it has a price below 22 dollars – we have a GREAT QPR. Again, simple math wins. Does that mean that I would buy them because they have a GREAT QPR? No, I would not! However, for those that still want roses, then those are OK options.

Please remember, a wine score and the notes are the primary reason why I would buy a wine – PERIOD. The QPR score is there to mediate, secondarily, which of those wines that I wish to buy, are a better value. ONLY, the qualitative score can live on its own, in regards to what I buy. The QPR score defines, within the wine category, which of its peers are better or worse than the wine in question.

Finally, I can, and I have, cut and paste the rest of this post from last year’s rose post and it plays 100% the same as it did last year. Why? Because rose again is horrible. There is almost no Israeli rose, that I have tasted so far, that I would buy – no way! Now, I have not tasted the wines that many think are good in Israel, Vitkin, Oryah, and Recanati roses. In reality, there is NO QPR WINNER yet, of the 30+ roses I have tasted, not even close, sadly.

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