Herzog Wine Cellars (which now go by herzogwine.com not herzogwinecellars.com, no idea why they dropped that and emails bounce all over the place, a better idea would have been simple web/MX record routing/forwarding – but enough tech talk) has been in the wine business, in California, since 1984. The days of San Martin, when I met Josh Goodman and his wife (PSA – be careful with how you pronounce her name) when they were in the San Jose Jewish community. In those days, San Jose was the closest thing to a community for them, that was close enough to San Martin, for them to live a Jewish life and work as cellar rat/master at Herzog Wine cellars. With time, the Herzog moved to Santa Maria, which was closer to the L.A. area and then they finally moved to the location they are today, in Oxnard, in 2005.
In the start, the head winemaker was Peter Stern, mostly as a part-time winemaker. In 1998, Joe Hurliman joined as the full-time winemaker at Herzog Wine and they have not looked back, thankfully! In that time, Joseph Herzog took over running the winery and Tierra Sur, the wonderful restaurant attached to the winery. Soon after moving into the Oxnard winery/facility, Herzog undertook multiple manners to interact with their customers. The first approach was the winery’s tasting room, which is still highly pivotal in attracting all members and customers into tasting Herzog wines. They also started with many wine clubs, with the most influential one being Eagle’s Landing. It has become the area where Mr. Hurliman can truly experiment, at smaller scales, than even the Special Edition series and craft wines that he would love to see become mainstream. Things like Santa Rita Pinot Noir, Templeton Pass Zinfandel (we need more of that kind of Zin being made!!), and Paso Robles Syrah. These are not new to the kosher world as much as they are good to see at the scale and care that Herzog can bring to these varietals and wines.
One cannot talk about Herzog without talking about a few very poignant points:
- Cabernet Sauvignon
- L.A. KFWE/IFWF/Tierra Sur – Todd Aarons
Herzog did not invent the Mevushal methodology in the new era of kosher wine, which was done by Hagafen Winery, but Herzog has been equal or slightly better than Hagafen as time has progressed. When you ask who does the best with Mevushal in wines – the answer is Hagafen and Herzog, there is no one else in their league. Royal Wines Europe does a nice job as well, but they are two peas in the same pod. Rollan de By does a very good job as well.
The next question you will consistently get is – does the Mevushal process hurt wine? The answer is complex and like everything in this world, it depends. It depends on the process you use, the varietals you “boil”, and for how long you do the process, and at what temperature. Long ago, people have stopped boiling wine – they moved to Flash pasteurization or Flash Detente, both in the kosher wine world and outside of it. The length of time and the temperature of the flash is one that is hotly debated in the Rabbinic kosher world, which is why you will see many put the temperature the wine was flashed at, on the wine bottle itself. Few wineries will flash Pinot Noir or Grenache as these wines are delicate and will not gain from the flash process. Herzog does flash their Lineage Pinot and it is not a wine for long holding so that works with what they are shooting for. Hagafen, flashes everything and as such, they do flash the Pinot and Pinot Prix, but IMHO it has been hurting the wines in recent vintages. Doing the Mevushal process to Cabernet Sauvignon is one that works and may well be the most prevalent of the varietals out there that go through the Mevushal process.
This leads us to the standing joke, in regards to Herzog Wine Cellars, that Herzog makes more Cabernet Sauvignon, in a single vintage, than almost any winery makes wine, across all labels. They are the Cab Kings like Oryah is the Orange wine Factory. My last count was 27 Cabernet sauvignons across all labels, which is a crazy number, but to be fair, they know what their customers want. No matter the price, style, makeup, or focus of the Cabernet Sauvignon, Herzog has a Cab for you and that has been their motto for as long as they have been at Oxnard, and maybe even a bit before in Santa Maria.
Herzog has done a very good job in both managing leases/relationships with vineyards – dating back to the early days of the 1990s. Chalk Hill and Alex Reserve are both examples of vineyards they have managed to lease and continue to do so for decades. This is not anything new in any way, but it was for kosher California wines in the 1990s. Hagafen Winery has had vineyards that they have leased or owned for long stretches’ of time as well. It is just a very impressive thing to have done back then.
They have quietly been buying vineyards all around California. It started in 2010 when they were forced to buy the land or lose their longtime relationship with Clarksburg grapes. Then in 2017, they bought 2 plots of land in lake County. Then in 2018, they bought the Herzog Ridge Vineyard in Napa Valley. The new 2018/2019 Forebearer wines (listed below) are from that vineyard.
There are not many wineries today, in the kosher market, that have wines dating backing to 1996 that still blow my mind. yes, I continue to have my mind blown by 1997 Four Gates Merlot or Pinot Noir, and Yarden made some wines back then that were pretty good as well. However, to have made wine continuously, minus a few years here and there, I would have to say, the only ones that come to mind are Capcanes (until 2015), Herzog, and Four Gates. That is quite an impressive feat and one that helps me to buy their wines on an almost yearly basis.
L.A. KFWE/IFWF/Tierra Sur – Todd Aarons
Tierra Sur was a smash hit years before IFWF came to Los Angeles in 2008. Todd Aarons was running the ship and he could well have been the first kosher Chef-Driven restaurant, at least in the USA. There were a few in Paris in the late 1990s that were quite the thing. Still, Chef Aarons brought that flair, focus on ingredients, and presentation to a far-flung location, outside of L.A., but within driving distance, that made Tierra Sur world-famous for kosher and non-kosher consumers alike.
The IFWF (International Food and Wine Festival), the west coast’s KFWE was Herzog’s way of showing off the food over the wine. The 2007 KFWE, and many after it, was more focused on the wine and good for them! What Herzog has done for so long with the IFWF or the KFWE is to showcase what Los Angeles has over the east coast, at least at that time for sure, which was the weather and great food!
Now on to the wines! The 2017 vintage was not kind to much of California and sadly it affected Herzog wines as well. I did like the 2017 Lineage Chardonnay and the 2017 Herzog Cabernet Sauvignon, Lake County, with the Clone Six showing some elegance from under the issues of the vintage. All of that is in the past and the 2018 vintage is another winner. These wines are rich and layered and truly a joy – I would not sit long on the sidelines, I would buy these ASAP before they all go away. So to those that ask me – why did you not warn me – you have been warned!
In the end, this vintage is a WINNER across the board. The Forebearers are nice wines but they are relatively expensive, in comparison to other Herzog options, from 2018. The Pinot Noir, Cabernet Sauvignon, Lineage, Reserve, even the Baron Herzog line have great deals and lovely wines. Overall, if I was standing in front of Joe Hurliman at KFWE, I would have said what I am oft to say – Bravo my good sir – BRAVO!
I will keep this short, so my many thanks to Joseph Herzog, David Whittemore, Joe Hurliman, and Alicia Wilbur for answering my many emails and calls. Be well to you all, California is getting even crazier – stay safe guys! The wine notes follow below – the explanation of my “scores” can be found here:
2018 and 2019 Forebearers Wines
2018 Herzog Cabernet Sauvignon, Forebearers, Napa Valley (M) – Score: 92+ (QPR: POOR)
The wine is very slow to open, this wine needs time, so give it the respect it deserves. The nose on this wine is lovely, not one of those “Brilliance” fruit bombs, this is a lovely earthy, anise filled joy, with smoke, tar, fruit galore, but well-controlled, with loam, candied ginger, and more fruit. The mouth on this medium-bodied wine is oaky, it starts off with a clear focus of oak, and has a bit of a hole, but with time, as I said, this needs it, the hold fills in well, with a rich coat of mouth-draping tannin, earth, sweet dill, oak, blackberry, dark cherry, hints of plum, and currants, all wrapped in tannin and oak, very nice. The finish is plush, and tart, with good acidity, earth, more dill, sweet smoking tobacco, dark chocolate, and anise. Really nice, a wine to get and store away. Bravo!
With loads of time, this wine really starts to shine and I highly underestimated it, this wine is super young and needs time. I would wait 3 years to play with this again. Let this beast lie. Drink from 2024 until 2028 maybe longer. (tasted Nov 2020)
When I was in Oxnard, tailing along with Gabriel Geller to taste the new wines from Herzog Winery, late in 2017 (a couple of months after the harvest), we met with Joe Hurliman and Joe Herzog. As they were showing us around, I saw my old friend Josh Goodman standing next to a barrel. Josh used to live in San Jose, CA early in his career with Herzog, when the winery was situated in San Martin, CA.
Herzog Cellars started in 1985 and it was located in the old San Martin Winery. Josh and Jordana were members of our shul for close to two years. It was heady years in those days, lots of young and hip folks. Wine and food was center of what was our shul at that time, and it was fun hanging with Josh in those days.
Sadly, in 1998, Herzog moved the winery to CWS in Santa Maria, and they hired the now head winemaker, Joe Hurliman. I would see Josh every year at either the IFWF or the KFWE first in Los Angeles, in varied locations.
Josh was hovering over that barrel and its contents, like a mother hen over its fledglings, and personally, I saw that love in the wine. It was a Rose from Pinot Noir, and Joe and Josh would continue to perfect that wine until it was worthy of the tasting room reserve label.
I really enjoyed the wine, I must say and it showed quite well for me. The weight and the oak were clearly perceived, but they were in balance and control, and I found those characteristics to be more enjoyable than I would have expected in a rose.
Clearly, this is not a quaffing rose, it is more an appetizer rose, and one that can be enjoyed with a slightly larger range of food options.
Bravo to Josh and the Herzog winery. In my opinion, and in regards to my notes, this is ts best rose from Herzog for me this year.
The wine note follows below – the explanation of my “scores” can be found here:
2017 Herzog Rose, Pinot Noir, Tasting Room Reserve, Clarksburg – Score: 90
This wine is fun, it has done so much right with things that could go so wrong. Sadly, I have been asked to taste horrible oak driven roses, or acid-free disasters, or dark roses that make me wonder why the word rose is on the bottle.
This wine has so many things that may make me wonder if I was being punished yet again, but thankfully this wine is truly fun, yes it has oak, but in lovely control, followed by a darker than normal color for a rose but hey not everyone loves Gris, finally the wine is well balanced with fruit, and it is not a tropical fruit bomb – bravo!
The nose on this wine shows lovely smoky oak notes, with lemongrass, ripe strawberry, with hints of passion fruit, and lovely summer fruit. The mouth on this medium bodied wine is really fun, it shows a great acid core, followed by more oak, nice salinity, pink grapefruit, that gives way to flint, smoke, and green notes. The finish is long, sweet, with hints of oak, rich vanilla, and lovely tart fruit that lingers long, with flint. Lovely – Bravo! Drink Now.